Marketing Blog

The landscape has changed dramatically in home business and if you haven’t got a work at home website, then you are putting yourself well behind the eight ball when it comes to getting an edge over your competitors.

For many home businesses, prospects are the lifeblood. This is most definitely the case for network marketing. How one attracts those prospects has always been a touchy point within the industry. Buying leads and cold calling are two ways considered normal prospecting methods but the truth is, they are two of the biggest reasons for the atrocious attrition rate within home business.

Why?

Because they are extremely high in rejection issues. In fact, rejection is so rife with these two methods only the strongest-willed person can survive. So how does a home business website change the playing field? For starters, the issue of rejection is almost a non issue. Attraction marketing techniques dictate prospects seek you out and with your own website, tghis is normal practice. Now how much easier do you think running a network marketing business would be?

5 Home Business Website Benefits

The simple fact is, people who you might consider prospects are really only a click away from looking for a better solution to the methods described above. They may have had their place back in their day, but compared to the potential of attracting unlimited targeted leads via the internet, it’s like putting the horse and cart up against the motor car.

When we talk about having a work at home website we are not referring to company generated sites. They have their place but are a waste of time when you need to play the attraction marketing game. Why? Because they are like the Borg from Star Trek…they are all the same and that means the search engines completely dismiss 99.9% of them when indexing them. The main issue is they are poorly optimized for the search engines and the issue of duplicate content rears it’s ugly head.

So what’s the answer? You need your own home business website and here are the reasons why:

1. It immediately brands you instead of just making you one of the crowd all pushing the same message.

2. Prospects will favor your site ahead of company generated sites simply because you will have the ability to push the value message rather than a company and it’s products.

3. You will be able to provide your visitors with the type of information they’re looking for such as articles on your niche, how to information and a list of resources they can utilize without stepping on the toes of your company’s policy.

4. You will have the ability to offer your visitors your own newsletter which will further separate you from the general crowd. Plus, you can optimize your site the right way and get it indexed where people will be able to find it.

5. And your visitors won’t feel like they are being pressured to buy something when they land on your work at home website. In other words, what they’ll find is take away information they can utilize right away.

This is all about building a relationship with your prospects and promoting you instead of the company. The truth is, your prospects will eventually join you and not your company. Show them that your the answer to their prayers and you’ll never struggle for downline members again.