I have recently started a forum on a subject close to my heart: reading and writing (with a little marketing thrown in too, of course!) I have found it to be a great way to boost my search engine rankings, build my list, meet prospects and boost my own excitement.
You are invited to visit my BookWise Forum!
The key to beginning your own forum is to decide on just the right topic. This topic is what will bring the visitors to your forum. If you have too many topics and unrelated sub-topics, then the people looking forward to a discussion of a favorite subject will be turned off and leave. They want to see focus; know that the subject that interests them will also be of interest to the other people in the forum. This is also the best way for search engines to pick you out. Many people think that the more topics the more people they will attract, so it is important to remember that this is exactly the opposite of how it works.
It is important to get the right software to use for your forum. One reason is ease of use, but another deals with appearance. Your regulars will get used to you using a particular script and do not want to see major changes. Fortunately if, as you learn, you want to make some changes there are software tools that can make the alterations painless and nearly unnoticeable. People get set in what they are doing and sometimes a big change can turn your contributors off. Do your best to investigate what is out there before choosing your software.
After you have chosen your topic and picked your software, it is time to find the best ways to attract visitors to your forum. With the number of options open to people on the internet you need to give them a reason to choose your forum over others. First get your internet friends to come and have a look. Use the forums that you were first involved in to drum up some interest in what you are working on. If they allow you to its okay to advertise your forum, if not simply put the link under your signature when you post. Another way to get interest is to send around an announcement to everyone you know about the opening of your forum. This will bring curious friends to have a look and if they like what they see they will encourage others to do the same. The key to attracting traffic is to have interesting things to say. Do not miss a day’s posting, keep it fresh and interesting and others will join in. No posts and there will be no traffic.
So you have just built your new website. It’s been indexed by all of the major search engines, but nobody is coming to see exactly what’s on your site. If you expect your site to do well without any effort on your part, then you are clearly mistaken. Building a website is only half the work. Now you need to spend a lot of your time making sure that people know your site exists.
There are lots of ways to go about advertising for your site. You can pay for pay per click advertising with services like Google’s Adwords, you can enroll in a link exchange program with other websites that are in a similar niche, or you can do something like posting in forums to build up your traffic.
Forums are a valuable tool for many reasons. First off, they provide the site they are hosted on with plenty of traffic because they heavily contribute to the search engine score of a site. Secondly, they can be used as a major asset for someone looking to get the word out about their brand new site.
In order to make sure that you receive valuable customers, you need to first find a forum to post on that has some similarity to your site’s niche. Are you selling fishing supplies? Find a fishing forum. Once you have found a forum that is suitable for your needs, sign up and start joining in the conversation. When you feel the time is right, place a link to your site in your signature. Doing so will make your link appear each and every time you make a post on that forum.
Now, you may be thinking that if one post is good, then spamming a forum must be better. Whatever you do, don’t spam any forums. You will just make the members there angry and there may be some backlash in the community against your website.
Building a forum on your site is, without a doubt, the most deceptively difficult thing you can do to try and attract visitors to your site. Many people fall into the trap where they think that they can simply throw a forum onto the site and visitors will flock to it. This couldn’t be more untrue. Forums require a lot of tender love and care, possibly more than your website itself does. For a forum to be successful, it requires a constant effort to maintain. But if you’re willing to undertake this challenge, a forums is a great way to boost readership and conversion rates on your main website.
The first step in attracting visitors to a forum is to choose what forum software you want to use. There are a variety of options out there, so read through them and see which would be best for your site. Once that’s done, create some topics and get to work on getting your forum out there to to the world.
One of the best ways to attract visitors to your forum is to announce that your forum has been created. Place a prominent link to it on your main website, post about it on social networking and social news sites, and email all of your friends and family to get them to join. The goal is to get as many early users to your forums as possible.
Even if you only get one or two people signing up, start posting to them. Get to know the people on your forum and make them feel at home. They will reward you by spreading the word about your forum to their friends who will eventually do the same. Even when you have hundreds or thousands of visitors, be sure that you continue you keep the discussion going on your forums, as good conversations and a friendly environment are the keys to having a forum that will continue to attract people day after day.
