I’ve noticed that many MLMers are now using custom splash pages to market their product or opportunity. I see a lot of these pages on the traffic exchanges and it seems to me that many of these marketers are making some poor choices when choosing or designing their pages…
I think it would be helpful to review the reasons for having a custom page.
The 3 main purposes of having a page or site other than the company site are to: 1) Grab attention with something new and different, 2) Set yourself apart as someone with more to offer than all the other company distributors, and 3) Provide a way to at least capture and preferably follow-up with your prospects.
Many of the pages I see out there go to great lengths to duplicate the look and feel of the company site. I see some pages that are almost an exact clone of the company site! BAD CHOICE! Unless your opportunity is in earliest pre-launch, your prospects have already seen the company pages a million times. They have already “tuned out” to everything about it a long time ago! You need something different to get your prospect to look at your opportunity with fresh eyes and an open mind. Use different colors, different fonts, different graphics and different ad copy.
Here are some examples:
Look at my NHR Products Company site.
Most NHR Products distributors who build their own sites try to make something that echos the look and feel of that site.
Here is the free site I provide to my NHR Products team. This is a free site that looks great and presents lots of information without looking like a clone of the company site.
As a team site it also specifically emphasizes the benefits of joining our team. When you market, you are not just marketing your opportunity… You are also marketing yourself as a sponsor and your whole upline as a support system. A custom page or site needs to present YOU to the prospect. People don’t just join an opportunity, they join a team (whether they understand that or not.) Help them see the importance of joining the right team!
The third essential ingredient is some kind of lead capture form. Your splash page or the page directly after it MUST contain a form where your prospect can request more info. This is so fundamental and so important that it cannot be stressed enough. Unless you are promoting something free, there are very few people who will sign up without talking to you. Most people won’t call you. They want to fill out a form and wait for you to call them. Does this make sense? It doesn’t matter if it makes sense - that’s just the way it is. So you MUST have a form on the page. It’s nice if it’s connected to an autoresponder but it doesn’t have to be. Personal follow-up is best anyway.
So if you are designing or purchasing a custom MLM spash page be sure to get a page that looks nothing like the company page, emphasize your great team resources and pay a little extra for the lead capture form.
Also, if you are choosing to use resources from your upline, please review my previous post here for tips on evaluating those kinds of sites.
So you think you have come up with the perfect way to make a lot of money. You are going to sell websites. Now, be advised, you had better be ready for a lot of hard work. Selling website is not something that you can do overnight, as if you really want to make it big by building and selling web pages, you will have to invest a lot of time and energy into your project. Still up for it? Read on to find out how to maximize your profits as a website seller.
The best way to make sure that you make a lot of money selling websites is to start at the bottom and work your way up. This means you need to come up with an idea for a website, buy the domain name, build the web pages, make your site popular, and then sell it. Sounds simple, but it takes a lot of work. As there are plenty of articles out there that can help you with the buying and designing process, we will skip ahead to the popularizing and selling part.
Now, you can sell websites that are not particularly popular - but you won’t make any money doing so. Sure, you can probably make a couple of hundred dollars if you’re lucky, but think of the hundreds of thousands or even millions of dollars you can make if you sell a well maintained, popular website. So make that your goal. Raise your website and acquire an influx of visitors like you would if this was your own personal page.
Once you feel that your website has a sufficient number of people flowing through it on a daily basis, you should consider placing the site up for sale. Not just the domain name, but the entire site - from the hosting to the SQL databases to the client side scripts. Everything. There are various auction houses that you can consider selling your website on or you can place a link to a sales site on your page so that people can make you offers. However, if you’re really after the big bucks, you may want to contact another site in your niche to see if they are interested in acquiring your website.
Not long ago, the hot way to make money was to buy run down or repossessed houses and flip them to make tens of thousands of dollars after only a few weeks worth of construction work. This was huge for people looking to make a quick buck, but eventually the craze died down. What nobody realized was that you can do almost exactly the same thing with websites and domain names to make quite a bit of money with a minimal amount of work.
The most common way to flip websites is to actually flip the domain names you buy. Many people make money by buying domain names that will likely be popular at some time or another and then selling them to corporations or other web startup companies who need the domain name you own. Often, you can buy a domain name for only eight or nine dollars and flip it for several hundred if you find the right buyer.
However, much like flipping homes, flipping domain names is risky business. Most people are simply not willing to shell out more than the standard domain registration fee - even if they need your particular domain name for their site. So domain flipping is more about luck than it is about skill. You may end up with a hundred names you cannot sell for every one that you can.
Another potential problem with domain flipping is that the law is usually on the side of the buyer. There are a number of anti-domain squatting laws to protect businesses from having to shell out thousands of dollars for a domain name they should own, landing the domain flipper without his domain name and possibly in jail depending on the severity of the infraction.
But if you are willing to take on the risks, there is a lot of profit potential in the domain flipping market. Just check out the various domain auctions on sites like GoDaddy for an example of how well the domain resell and flipping market is going. After all, if you decide to flip domain names, you will be spending quite a bit of time watching domain markets like those.
